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How to Write Better Job Posts: It's Not You, It's Your Job Post

  • February 23, 2022
  • 8:30 AM - 9:30 AM
  • Zoom Virtual Meeting
  • 168


  • Members & Student Members Only

Registration is closed

How to Write Better Job Posts:  It's Not You, It's Your Job Post

To Register:  How to Write Better Job Posts: It's Not You, It's Your Job Post

Wednesday, February 23rd - 8:30-9:30 AM

Presented via Zoom

Speaker:  Katrina Kibben (they / them,) CEO & Founder - Three Ears Media, LLC

Program Summary:

Most job searches begin at the job post. They are the currency of recruiting - you must have one to hire. This is the moment when we can have a significant influence on a candidate that makes them not only apply but want to work with us. And in most cases, this moment will crash and burn because so many job posts still start with a copy and paste instead of candidate consideration.  

So how are you going to improve your job posts and stand out in a world of look-a-likes and brands that claim to be "different?" By writing better job posts for people, not machines.


Key Takeaways:

● How to research and select an effective job title to improve visibility of your post.

● Have more effective kickoff meetings with hiring managers.

● Write skill bullets and requirements the right way to attract qualified candidates.

● Increase responses from passive job seekers and those from diverse backgrounds

About the Speaker:

Keynote speaker, non-binary LGBTQ+ advocate, and writing expert Katrina Kibben [they/them] teaches hiring teams how to write inclusive, unbiased job postings that still attract exceptional talent. With 15 years of corporate copywriting and training experience, Katrina knows how to turn talented recruiting teams into talented writers. Katrina is a featured HR and recruiting expert in publications like the New York Times, Chicago Tribune, and Forbes. They’ve recently been named one of Linkedin’s Top Voices in Job Search & Careers. Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading HR media and technology companies.

  • Approved: 1.0 SHRM credit
  • Pending: 1.0 HRCI credit


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