Your Employer Brand Is Already Out There, Whether You Built It or Not
**Registration closes 11/27/26**
To Register: Your Employer Brand Is Already Out There, Whether You Built It or Not
Tuesday, December 1st | 3:30 PM - 5:00 PM
Presented: Avalon Events Center OR Virtual
Speaker: Amanda Shilling
Program Summary
Your employer brand exists right now, on Google, Indeed, Glassdoor, in what your people post, and in how candidates get treated. The only question is 'who's steering it?' We'll cover how to take the wheel to recruit and retain in a way that not only feels good but also helps increase revenue.
Takeaways
1. Candidate-journey mapping
2. Recruitment messaging structure that isn't "competitive pay and great culture"
3. An audit attendees can run the next day
4. A strong understanding of why HR is the heartbeat of a brand
About the Speaker
Amanda is a brand strategist who refuses to settle for surface-level marketing—and that includes the brand your company wears to job seekers. For 24 years, she's been building brands that drive measurable growth. As Founder + CEO of MINT Brand Marketing, she's led hundreds of businesses through sharpening their message, elevating their presence, and cutting through the crap. Amanda knows a brand isn't just what you say to customers. It's what shows up online, what your people post, and how candidates get treated before they ever sign an offer. The same discipline that wins customers wins talent, and most companies are leaving that brand on autopilot. She'll show you how not to.
Menu
TBD
Recertification Credits
This presentation is pending approval for:
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1.0 SHRM Credit
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1.0 HRCI Credit
Access to this session is limited to individuals who have completed registration. Virtual credentials are not to be shared or forwarded.
Attendance will be monitored. FMHRA reserves the right to invoice any unregistered participant who joins the session without prior registration.
